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pinions and usage of online dating services also differ widely. A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others. It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner. That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store. Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.

Attitudes towards online dating improved visibly between 2005 and 2015, the Pew Research Center found. In particular, the number of people who thought that online dating was a good way to meet people rose from 44% in 2005 to 59% in 2015 whereas those who believed that people to used online dating services were desperate fell from 29% to 23% during the same period. Although only a negligible number of people dated online in 2005, that rose to 11% in 2013 and then 15% in 2015. In particular, the number of American adults who had used an online dating site went from 9% in 2013 to 12% in 2015 while those who used an online dating software application on their mobile phones jumped from 3% to 9% during the same period. This increase was driven mainly by people aged 18 to 24, for whom usage almost tripled. At the same time, usage among those between the ages of 55 and 64 doubled. People in their mid-30s to mid-50s all saw noticeable increases in usage, but people aged 25 to 34 saw no change. Nevertheless, only one in three had actually gone out on a date with someone they met online. About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile. Only five out of a hundred said they were married to or in a committed long-term relationship with someone they met online. For comparison, 88% of Americans who were with their current spouse or partner for no more than five years said their met their mates offline.

Online daters may have more liberal social attitudes compared to the general population in the United States. According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not. 80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users. In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively. Meanwhile, 60% of non-users thought that online dating was a more dangerous way of meeting people and 24% deemed people who dated online were desperate, compared to 45% and 16% of online daters, respectively. Nevertheless, a similar number of online daters (31%) and non-users (32%) agreed that online dating kept people from settling down. In all, there was little difference among the sexes with regards to their opinions on online dating. Safety was, however, the exception, with 53% of women and only 38% of men expressin

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