Good article: https://www.linkedin.com/pulse/what-software-craftsmanship-david-max

"Our view at LinkedIn — and I’m saying this not because somebody designated me to define company policy, but rather because this is just how we talk about craftsmanship here (it’s even on our internal Wiki page) — is that craftsmanship is one piece of what we call engineering excellence.

We call it engineering because engineering is all about recognizing constraints and negotiating the right tradeoffs between them."